Benchmarking

Benchmarking

 

 

Benchmarking

 

Meaning of Benchmarking

Benchmarking: a process of studying successful competitors (or organizations in general), and selecting the best of their actions or standards. In the new product program, it means finding the best process methods and the best process times and setting out to achieve them in the firm doing the benchmarking.

 

Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc

Web site to visit: http://homepages.wmich.edu/~brogowic

Author of the text: Crawford & Di Benedetto

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Benchmarking

 

Benchmarking

 

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Benchmarking

 

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Benchmarking