Family brand
Family brand: a brand used on two or more individual products. The product group may or may not be all of that firm's product line. The individual members of the family also carry individual brands to differentiate them from other family members. In rare cases, family brands have other family brands as members, each of which have individual brands. Automobiles fit the latter situation, as with oldsmobile (family), cutlass (family), ciera (individual). (See branding, individual.)
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
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