Technology
Technology: essentially, the power to do work. Technologies are one of two bases for product innovation (market strength is the other). Technologies take many forms, the most common being a process, a material, a piece of equipment, a special knowledge, a person, or a science. They may also be a building, a manufacturing facility or know-how, or even something outside technical departments, such as a distributor's bottling and delivery system, a brand manager system, or an order-filling system.
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
Web site to visit: http://homepages.wmich.edu/~brogowic
Author of the text: Crawford & Di Benedetto
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