Glossary of interactive advertising terms meanings

Glossary of interactive advertising terms meanings

 

302 Redirect meaning 3G meaning AAS meaning API meaning ASSOCOM meaning Abandonment meaning Abort meaning Activity audit meaning Ad meaning Ad/advertisement meaning Ad Creative Pixel meaning Ad Delivery A metric specific to Mobile Advertising meaning Ad Exchange meaning Ad Operations Council meaning Ad Server meaning Ad Technology Council meaning Ad agency meaning Ad audience meaning Ad banner meaning Ad blocker meaning Ad campaign audit meaning Ad click meaning Ad delivery meaning Ad download meaning Ad family meaning Ad impression meaning Ad impression ratio meaning Ad insertion meaning Ad inventory meaning Ad materials meaning Ad network meaning Ad recall meaning Ad request meaning Ad serving meaning Ad space meaning Ad stream meaning Ad tag meaning Ad targeting meaning Ad transfers meaning Ad unit meaning Ad view meaning Add to cart meaning Address meaning Advertisement meaning Advertiser meaning Advertiser Ad Tag meaning Advertising banner meaning Advisory Board meaning Adware meaning Affiliate marketing meaning Affinity marketing meaning Agency meaning Agency Ad Server meaning Aggregate Campaign Data meaning Alternate text meaning Animated GIF meaning Anonymizer meaning App meaning Applet meaning Applicable browser meaning Artifacting meaning Aspect ratio meaning Attribute meaning Audience meaning Audience Measurement meaning Audience Targeting meaning Audit meaning Auditor meaning Avatar meaning Average Active Sessions (AAS) A metric specific to Digital Audio meaning Average active sessions meaning Average view time meaning Backbone meaning Bandwidth meaning Bandwidth contention meaning Banner meaning Barter meaning Beacon meaning Behavioral Event meaning Behavioral targeting meaning Beta meaning Bit rate meaning Blog meaning Blog Metrics meaning Bonus impressions meaning Bot meaning Bounce meaning Brand Awareness meaning Branded content meaning Broadband meaning Broadband Video Commercials meaning Browser meaning Browser sniffer meaning BtoB/B2B (Business-to-Business) meaning BtoC/B2C (Business-to-Consumer) meaning Buffering meaning Bug meaning Bulk E-mail Folder meaning Bumper Ad meaning Business Visitor meaning Button meaning CARU meaning CDN meaning CGI script meaning CPA meaning CPC meaning CPC (Cost-per-Click) meaning CPC (Cost-per-Customer) meaning CPL meaning CPM meaning CPO meaning CPS meaning CPT meaning CPTM meaning CRM meaning CSRS meaning CSS meaning Cable modem meaning Cache meaning Cache busting meaning Cached ad impressions meaning Caching meaning Campaign meaning Case Study Road Show meaning Chat meaning Chat room meaning Click meaning Click-stream meaning Click-through meaning Click-within meaning Click Fraud meaning Click rate meaning Clickstream Data meaning Client meaning Client-initiated ad impression meaning Client side meaning Co-op advertising meaning Codec meaning Committee meaning Communication meaning Communication error meaning Companion Ad meaning Completes meaning Content (Site/Page) meaning Content delivery network meaning Content distribution network meaning Content integration meaning Content Management System (CMS) meaning Contextual Ads meaning Contextual targeting meaning Conversion meaning Conversion Pixel meaning Conversion Rate meaning Cookie meaning Cookie Matching meaning Cookie buster meaning Core ad video meaning Cost Per Unique Visitor meaning Council meaning Count audit meaning Crawler meaning Creative Retargeting meaning Cross-Site Publisher Analytics meaning Cross-site Advertiser Analytics meaning Cross-site analytics meaning Crowdsourcing meaning Customer Relationship Management meaning Cyber Cafe meaning DHTML meaning DMP meaning DPO meaning DSL meaning DSP meaning DVR meaning Data meaning Data Aggregator meaning Data Append meaning Data Management Platform meaning Daughter window meaning Deep packet inspection meaning Demand side platform meaning Demographic Targeting meaning Demographic information meaning Demographics meaning Desktop Application meaning Device meaning Digital Video Server meaning Digital signatures meaning Digital subscriber line meaning Display Advertising meaning Domain name meaning Drill down meaning Dwell Rate meaning Dwell Time meaning Dynamic IP address meaning Dynamic ad insertion meaning Dynamic rotation meaning E-commerce meaning E-mail Advertising meaning E-mail Bounce meaning E-mail Inbox meaning E-mail Mailbox Provider meaning E-mail Preview Pane meaning E-mail Service Provider (ESP) meaning E-mail campaign meaning EPG meaning ETV (Enhanced Television) meaning Electronic programming guide meaning Encoder meaning Encoding meaning Encryption meaning Ethernet meaning Event trackers meaning Expandable banners meaning Explicit Profile Data Targeting meaning Extranet meaning Eyeballs meaning FAQ meaning FCP meaning FTP meaning FTTH meaning Failure to transfer meaning Family/Ad family meaning Fiber optic cable meaning Fiber to the home meaning Filtering meaning Filtration guidelines meaning Firewall meaning Flame meaning Floating ads meaning Fold meaning Frame rate meaning Frames meaning Frequency meaning Frequency capping meaning Full screen views meaning GIF meaning GPRS meaning GRP meaning GSM meaning GUI meaning GUI (Graphical User interface) meaning General Packet Radio Service meaning Geographic Targeting meaning Geographic information meaning Geotargeting meaning Gigabyte meaning Graphical user interface meaning Gross exposures meaning Gross rating point meaning Guerilla Marketing meaning HDTV meaning HTML meaning HTTP meaning Head end meaning Heuristic meaning History list meaning Hit meaning Home Visitor meaning Home page meaning Host meaning Hot Spot meaning Hotlists meaning House ads meaning Hybrid pricing meaning Hyperlink meaning Hypertext meaning IMU meaning IP meaning IP-based geo-targeting meaning IPTV meaning IP address meaning IRC meaning ISDN meaning ISP meaning ITI meaning ITV meaning Image map meaning Impression meaning In-Banner Video Ads meaning In-Page Video Ads meaning In-Stream Video Ads meaning In-Text Video Ads meaning In-unit click meaning Inbox meaning Insertion meaning Insertion order meaning Instant messaging meaning Intelligent agent meaning Intelligent agents meaning Interaction Rate meaning Interactions A metric specific to Digital Audio meaning Interactive Advertising Bureau meaning Interactive advertising meaning Internal page impressions meaning Internet meaning Internet Protocol meaning Internet Relay Chat meaning Internet marketing meaning Internet service provider meaning Interstitial meaning Interstitial ads meaning Intranet meaning Inventory meaning Invitation unit meaning JPEG meaning Java meaning Journalistic Video meaning Jump page ad meaning Junk E-mail Folder meaning KPI meaning Keyword meaning Keyword Targeting meaning LAN meaning LBS meaning Lag meaning Landing Page meaning Large rectangle meaning Latency meaning Lead Generation meaning Linear Video Ads meaning Link meaning Listserv meaning Listserver meaning Location based service meaning Log file meaning Login meaning M-commerce meaning MIME meaning MMORPG meaning MP3 meaning MPEG meaning MSO meaning Mailing list meaning Main Page meaning Makegoods meaning Media Company meaning Metadata meaning Metered Paywall meaning Micro-sites meaning Microblogging meaning Midroll meaning Mobile/Location-based Targeting meaning Modem meaning Moore's Law meaning Mouseover meaning Multi-site Company meaning NAI meaning Native Advertising meaning Netiquette meaning Newsgroup meaning Non-Session data meaning Non-linear Video Ads meaning Non-registered user meaning Nonqualifying page impressions meaning OTS meaning Off-site measurement meaning On-demand meaning On-demand video meaning On-site measurement meaning Online Publisher meaning Online marketing meaning Operating system meaning Opt-in meaning Opt-in e-mail meaning Opt-out meaning Overlay meaning Overlay ad meaning P3P meaning PDF meaning PII meaning PIN meaning PLI meaning PVR meaning Packet sniffer meaning Page meaning Page Views meaning Page display meaning Page impression meaning Page request meaning Page view meaning Pass Back meaning Password meaning Pay-per-Click meaning Pay-per-Impression meaning Pay-per-Lead meaning Pay-per-Sale meaning Paywall meaning Peer-to-Peer meaning Performance pricing model meaning Persistent cookie meaning Personalization meaning Personalization Service meaning Personally identifiable information meaning Piggyback Pixel meaning Pixel meaning Platform meaning Playlist meaning Plug-in meaning Pop-under ad meaning Pop-up ad meaning Pop-up transitional meaning Portable Document Format meaning Portal meaning Posting meaning Postroll meaning Pre-caching meaning Pre-roll meaning Preroll meaning Privacy policy meaning Privacy seal program meaning Process audit meaning Product Placement meaning Profile meaning Profile Aggregator meaning Profile Database meaning Profiling meaning Programmatic Buying meaning Protocol meaning Proxy servers meaning Publisher meaning Publisher Ad Tag meaning Publisher Pixel meaning Purchase meaning Push advertising meaning Push down banners meaning Quartile reporting meaning Query meaning ROI meaning RON meaning ROS meaning RSS meaning RSS Reader meaning RSS Readers meaning RTB meaning Rate card meaning Re-direct meaning Reach meaning Real-time meaning Real Time Bidding meaning Real-time buying meaning Real time meaning Redirect meaning Referral fees meaning Referral link meaning Referring URL meaning Registration meaning Repeat visitor meaning Replays meaning Retargeting meaning Return visits meaning Revenue management meaning Rich Media Ads meaning Rich Media Vendor meaning Rich media meaning Roadblock meaning SDSL meaning SEM meaning SEO meaning SGML meaning SMS meaning SMTP meaning SSP meaning Sample meaning Sampling frame meaning Screen Scraping meaning Scripts meaning Search meaning Search Click meaning Search Retargeting meaning Search Targeting meaning Search engine meaning Segment meaning Sell-through rate meaning Sell side platform meaning Semantic Targeting meaning Sequence position meaning Server meaning Server-initiated ad impression meaning Server centric measurement meaning Server pull meaning Server push meaning Server side meaning Session meaning Session Starts (SS) A metric specific to Digital Audio meaning Session cookies meaning Set-top box meaning Shockwave meaning Shopping bot meaning Single-Site Publisher Ad Server meaning Single-site Publisher Analytics meaning Site meaning Site-centric measurement meaning Site/Page/Position Transparency meaning Site Retargeting meaning Skins meaning Skyscraper meaning Slotting fee meaning Smart Card meaning Sniffer meaning Social Bookmarking meaning Social marketing meaning Social network meaning Sourced Video meaning Space meaning Spam meaning Spam filter meaning Spider meaning Splash page meaning Sponsor meaning Sponsored content meaning Sponsorship meaning Sponsorship graphics meaning Spyware meaning Static ad placement/Static rotation meaning Stickiness meaning Storytelling meaning Streaming meaning Streaming media player meaning Superstitials meaning Surfing meaning Syndicated Video meaning T-1 meaning T-3 meaning T-commerce meaning TCP/IP meaning Target audience meaning Targeted Advertisement meaning Terms & Conditions meaning Text Messaging meaning Textual ad impressions meaning Third-party ad server meaning Throughput meaning Time-Based Targeting meaning Time Spent Listening (ATSL) A metric specific to Digital Audio meaning Token meaning Tracking Assets A metric specific to Mobile Advertising meaning Traffic meaning Transfer meaning Transitional ad meaning Transitional pop up meaning Triggers meaning UMTS meaning URL meaning URL tagging meaning Unduplicated audience meaning UNICOM meaning Unique Browser meaning Unique Cookie meaning Unique Device meaning Unique Users meaning Unique Visitors meaning Unique listeners/streamers A metric specific to Digital Audio meaning Unique user meaning Unique visitor meaning Universal Mobile Telecommunications System meaning Universe meaning Unresolved IP addresses meaning UPA meaning Upload meaning Usenet meaning User meaning User-Generated Video meaning User Ad Requests A metric specific to Mobile Advertising meaning User agent meaning User agent string meaning User centric measurement meaning User registration meaning VAST meaning VRML meaning Vertical Website meaning Video Advertising meaning Video Game Console meaning Video Installs meaning Video ad meaning Video on demand meaning Video player meaning Viewer meaning Viral marketing meaning Viral video meaning Virtual world meaning Visit meaning Visit duration meaning Visitor meaning WAN meaning WAP meaning WASP meaning WIMAX meaning Web beacon meaning Web bug meaning Web crawler meaning Web site meaning Webcasting meaning Website meaning Wi-Fi meaning Widget meaning Widget and Social Media Application Metrics meaning XML meaning Yield meaning Yield Management meaning Yield and Revenue Management meaning

 

Glossary of interactive advertising terms meanings

 

Glossary of interactive advertising terms meanings

 

The following texts are the property of their respective authors and we thank them for giving us the opportunity to share for free to students, teachers and users of the Web their texts will used only for illustrative educational and scientific purposes only.

All the information in our site are given for nonprofit educational purposes

The information of medicine and health contained in the site are of a general nature and purpose which is purely informative and for this reason may not replace in any case, the council of a doctor or a qualified entity legally to the profession.

 

Glossary of interactive advertising terms meanings

 

www.riassuntini.com

 

Topics

Term of use, cookies e privacy

 

Contacts

Search in the site

Glossary of interactive advertising terms meanings