Gap analysis
Gap analysis: a category of techniques based on the idea that if one can position all of a market's products onto one two-dimensional chart, they will not be spread around like butter on bread. Rather, they will clump in some places and be void in others. Any void (gap) thus offers an opportunity for a new product. The charting uses x and y axes and plots against such attributes as price, strength, speed, and ease of use.
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
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Author of the text: Crawford & Di Benedetto
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