Cultural identity
Cultural identity: the idea that countries have cultural characteristics that set them apart from other countries. There is nothing controversial about this, but it can become contentious in trade policy when countries seek trade rules to preserve or enhance their cultural traits. Many suspect that this would give countries the right to impose import restrictions, ostensibly for cultural reasons, but in reality to achieve other aims. For example, some may wish to protect a traditional production process and the workforce employed in this way even though more modern technology may produce an identical product more competitively. See also audiovisual services in the Uruguay Round, Canadian periodicals, cultural industries, local content rules in broadcasting and trade and culture.
Source: http://ctrc.sice.oas.org/trc/WTO/Documents/Dictionary%20of%20trade%20%20policy%20terms.pdf
Web site to visit: http://ctrc.sice.oas.org
Author of the text: W. Goode
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